I think I counted about seven of them and you may have even tried scanning these with your phone thinking it was a QR Code before out of curiosity, and it didn't work and you never really thought anything about it. For example, if I open up an old HP laptop they're all over the place. The rest are different codes that you maybe have never heard of, like this one which is called a Data Matrix code:Īnd this one you'll see in some places, especially in electronics. As the guy who enjoys the engagement that ‘Bob’s Burgers’ gives me, I think it can be a very interesting aspect for the MCU to explore in the future.Most of you have probably seen some of these before, they're QR Codes, right? “And as long as you can do it organically, I think it’s a pretty cool way to extend the engagement and to go from screen to page and vice versa. “I think it was greeted with a lot of positivity, you know, in terms of the numbers that we’re seeing,” he says. Curtis is hopeful that the QR code project could extend beyond “Moon Knight.” Next time! Next time!”Ĭertainly, Marvel Studios has no shortage of projects set for Disney+ and movie theaters in the coming years, all of which have their own comic book heritages. Yes, gosh, we should have made that one live. “I know exactly what shot you’re talking about now,” he says. “We know how how astute the Marvel fan base is, and we knew that somebody would eventually click it,” he says.Īs if to underline the experimental nature of the project, when Variety pointed out that a fourth QR code does appear for a brief moment in the post-credits scene in Episode 6 of “Moon Knight,” Curtis does a face-palm over Zoom. He adds that Marvel had no set readership goal in mind, other than hoping that at least one person would scan the QR code. “It was really trying to show the true tapestry that is Moon Knight throughout the ages.” “It was a way to introduce a character to most of the population that would not have had the chance to read those issues otherwise,” Curtis says. Which is to say, the appearance of Kang the Conqueror in the sixth and final “Moon Knight” comic is not intended to suggest that Oscar Isaac may meet up with Jonathan Majors’ version of Kang, who is set to be the villain of 2023’s “Ant-Man and the Wasp: Quantumania.” Because they only wanted to place codes where one would naturally find them, the production skipped episodes three, four and six, which are largely set in far-flung exteriors or inside ancient ruins and catacombs, where QR codes would stick out as a gimmick.Įach week’s comic book issue had some kind of connection to that week’s episode, whether it was a character or visual reference, but Curtis cautions readers not to look too far into any other hidden meanings. “If we did organically incorporate QR codes into the environment - and if we didn’t make it gimmicky, and if we didn’t overdo it - you can seamlessly thread that in there,” Curtis says.Īfter successfully pitching the idea to Marvel Studios chief Kevin Feige and executives Louis D’Esposito, Victoria Alonso and Brad Winderbaum, Curtis worked with the post-production team to insert live QR codes into the backgrounds of scenes on the show via CGI. On “Moon Knight,” the character of Steven Grant ( Oscar Isaac) works in a museum in London, and in Episode 2, he enters a storage locker that already had QR codes printed on every door. Then he remembered touring the House of Terror museum in Budapest, and how visitors could use their phones to scan QR codes to read captions in English or learn more about what they were seeing. “The first seed of that idea comes with my fascination with ‘Bob’s Burgers,'” says “Moon Knight” executive producer Grant Curtis in his first interview about the effort.Ĭurtis loved how “Bob’s Burgers” constantly engaged viewers with its ever-changing running gags in the opening and closing credits and with the burger of the week, and he wanted to bring a similar kind of interactivity to “Moon Knight.” He also knew that, as the first MCU series that doesn’t feature any legacy characters, he wanted to help educate viewers on Moon Knight’s comic book history. So how did Marvel Studios decide to do this?
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